This 4-session introductory workshop will cover brand storytelling for creatives, sharing hands-on skills to help folks identify and leverage their unique brand voice to grow their online presence.
Promoting yourself online can feel grueling.
‘Brand Storytelling for Creatives’ is for artists (filmmakers, artists, musicians, writers, actors — oh my!) who cringe at the idea of self-promo, but also know that, by leveling-up their online presence, their work can reach new heights.
Over four in-person sessions, attendees will craft a compelling brand story that their audience will love, find social media accountability buddies, and build the momentum needed to grow a thriving online presence.
Session 1: 🔍 Identify your unique brand story.
Session 2: 🖊️ Sharpen copywriting skills to transform social media posts.
Session 3: 🗓️ Plan a story-driven promotional campaign.
Session 4: ✨ Build networking skills to bring your brand story to new audiences.
And if this sounds scary, don’t worry — all of this work will happen alongside a supportive group of peers who are in the exact same boat as you, ready to ‘like’ your posts.
Workshop will also include visits from expert guest speakers, ready to share practical tips from their own personal brand storytelling journeys.
Required Materials
Writing Materials (pen, paper/notebook)
(Optional) Personal laptop and/or smartphone
Please note: DARC will provide desktop computers for participants to use throughout the workshop
Schedule
Session 1: Tuesday, January 9, 6pm-8pm
Session 2: Tuesday, January 16, 6pm-8pm
Session 3: Tuesday, January 23, 6pm-8pm
Session 4: Tuesday, January 30, 6pm-8pm
