1) Introduction

2) What Is Social Media Marketing?

4) How to Choose a Platform

5) How to Set Up a Profile, Channel, or Page

6) How to Use Social Media to Promote Your Brand

7) Tips for Creating Engaging Social Media Content

8) Best Practices for Each Platform

9) Social Media Paid Campaigns: When and How to Use Them

10) What Is Social Media Monitoring and Why You Should Care

11) Social Media Management Tools

12) Summary