Overview
This 4-session introductory workshop will cover brand storytelling for creatives, sharing hands-on skills to help folks identify and leverage their unique brand voice to grow their online presence.
Promoting yourself online can feel grueling.
‘Brand Storytelling for Creatives’ is for artists (filmmakers, artists, musicians, writers, actors — oh my!) who cringe at the idea of self-promo, but also know that, by leveling-up their online presence, their work can reach new heights.
Over four in-person sessions, attendees will craft a compelling brand story that their audience will love, find social media accountability buddies, and build the momentum needed to grow a thriving online presence.
Session 1: 🔍 Identify your unique brand story.
Session 2: 🖊️ Sharpen copywriting skills to transform social media posts.
Session 3: 🗓️ Plan a story-driven promotional campaign.
Session 4: ✨ Build networking skills to bring your brand story to new audiences.
And if this sounds scary, don’t worry — all of this work will happen alongside a supportive group of peers who are in the exact same boat as you, ready to ‘like’ your posts.
Workshop will also include visits from expert guest speakers, ready to share practical tips from their own personal brand storytelling journeys.
Schedule
Session 1: Wednesday, January 15, 6pm-8pm
Session 2: Wednesday, January 22, 6pm-8pm
Session 3: Wednesday, January 29, 6pm-8pm
Session 4: Wednesday, February 5, 6pm-8pm
Required Materials
Writing Materials (pen, paper/notebook) (Optional) Personal laptop and/or smartphone
Please note: DARC will provide desktop computers for participants to use throughout the workshop
Instructor
A communications professional, filmmaker and journalist, Nickie Shobeiry uses storytelling excellence for good.
Through her business, Nickie works with clients in industries from healthcare to tech to law; she has crafted content for everything from international non-profits to a top-five-global video-game company.
As a filmmaker, Nickie has produced award-winning documentaries for Bell and CBC. As a journalist, she has bylines in publications like Globe & Mail, Shondaland and CBC. She’s also a public presenter, hosting TV shows, MC-ing music concerts, moderating panels, and more.
Her throughline? Storytelling excellence for good.
Workshop Pricing
This workshop is $100 for Members and $150 for Non-Members. To access our member pricing, join our membership at https://digitalartsresourcecentre.ca/joinus/.
Fees for this workshop can be waived if access to funds is a barrier to participation. For more information please email education@digitalartsresourcecentre.ca.
Accessibility
All doors at DARC have accessibility buttons to press for automatic entry. DARC is located on the main floor (one story above ground) of the Arts Court building. DARC’s main entrance is located at 67 Nicholas Street which is fully wheelchair accessible. Alternate wheelchair-accessible entry is available through 2 Daly Ave at the Arts Court main entrance or the Ottawa Art Gallery. Elevator access is available from 9AM – 11PM. DARC staff are available and happy to assist with all inquiries and requests regarding physical access. We also welcome inquiry, feedback, and resources regarding accessibility and accessibility improvement by phone (613.238.7648 x. 6) or by email at access@digitalartsresourcecentre.ca.
